Comments on: Social Media Strategies: How to Define Interim Measures

By: Six Steps to a Social Media Strategy

Six Steps to a Social Media Strategy — Wed, 14 Dec 2011 00:49:08 +0000

[...] How to Define Interim Measures for more [...]

By: Neicole

Neicole — Thu, 05 Aug 2010 15:44:00 +0000

Thanks, Melissa, especially for your comment. I agree with you re: measuring true value. I think the success criteria is where you capture whether the bottom line has moved. For each goal, such as “Garner more event registrations,” I’d define success criteria such as a specific number of registrations to be driven through social channels during a specific period of time. Assuming each registation is worth a certain amount of money, you get your bottom line figure.

However, you’re right that my strategy format doesn’t capture the cost of the social media work. I usually don’t explicitly cover that. So, the “I” part of “ROI” isn’t addressed. That’s an excellent point and I’m going to think of ways to build that in to the template.

By: Melissa

Melissa — Thu, 05 Aug 2010 03:52:39 +0000

Neicole,

Great articles and important aspects in peruse of SM. However, I would conclude one step further, how is the strategy measuring up to the ROI? Has the bottom line moved for the company? That to me would be a true measure of successful SM tactical metrics.

Thank you for this comprehensive thoroughly developed plan.

Best Regards,
Melissa