Last week, I participated in Dan Zarrella’s webcast on the Science of Blogging (#blogsci). Great content, as usual. If you aren’t following Dan on Twitter, you should be! Here are my takeaways:
- Guest posting is a key tactic for driving traffic. Guest-post on other people’s blogs.
- Dan used a smart technique in his webcast. He created takeaway slides, each with a succinct message that was ideal for sharing, one for each key point from his presentation and interspersed throughout the presentation.
What do people want in blogs:
- Relevance is everything. People read and share content that is relevant to them/their network.
- People want the unique insights of a given blogger, but don’t want to hear the blogger talk about himself, self-promote, or cover mundane information. People follow a blogger because of that person’s voice, insights, style. But they want the information that person provides, not to hear the person talk about themselves.
Read the rest of this post on the SMB Collective
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