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	<title> &#187; The Toolbox</title>
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		<title>Achieve, Perceive, Believe&#8211;Unmasking Your Customers</title>
		<link>http://blog.coherentia.com/index.php/2012/01/achieve-perceive-believe-unmasking-your-customers/</link>
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		<pubDate>Tue, 24 Jan 2012 12:05:19 +0000</pubDate>
		<dc:creator>Neicole</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[The Toolbox]]></category>

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		<description><![CDATA[Developing an effective digital strategy today requires that you break out from the pack. Every Tom, Dick, and Harry business has a Facebook page and a Twitter account where they try to get customers to converse, comment and advocate for them. To beat the competition or just break through the noise, you need a different [...]]]></description>
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		<title>How to Move Consumers to the Purchase</title>
		<link>http://blog.coherentia.com/index.php/2012/01/how-to-move-consumers-to-the-purchase/</link>
		<comments>http://blog.coherentia.com/index.php/2012/01/how-to-move-consumers-to-the-purchase/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 12:11:51 +0000</pubDate>
		<dc:creator>Neicole</dc:creator>
				<category><![CDATA[Social Interaction]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[The Toolbox]]></category>

		<guid isPermaLink="false">http://blog.coherentia.com/?p=5400</guid>
		<description><![CDATA[I recently read the Science of Sharing report from MBooth and Beyon. The report had some interesting information about the characteristics of different types of consumers and how they shop. The report distinguishes between: High Involvement Products—Usually expensive products or ones that are long-term investment, like cars, large appliances, etc. Low Involvement Products—Less expensive or [...]]]></description>
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		<title>Creating Self-Sustaining Communities</title>
		<link>http://blog.coherentia.com/index.php/2011/11/creating-self-sustaining-communities/</link>
		<comments>http://blog.coherentia.com/index.php/2011/11/creating-self-sustaining-communities/#comments</comments>
		<pubDate>Tue, 15 Nov 2011 12:39:15 +0000</pubDate>
		<dc:creator>Neicole</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[The Toolbox]]></category>

		<guid isPermaLink="false">http://blog.coherentia.com/?p=5256</guid>
		<description><![CDATA[As a marketer, which would you rather have: a community sustained solely by the efforts of you and your limited staff having conversations with individual customers? Or a self-sustaining community where members talk with one another up your company, brand, etc.? All other things being equal, I think most marketers would rather have lots of [...]]]></description>
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