Social Media Strategies

This is where I share the tools that I use to plan and execute social media strategies. You’ll find information about creating a social media strategy and elements to consider.

What Does a Social Media Strategy Look Like?
You hear a lot about social media strategies and the importance of having one. But what exactly is a social media strategy?

From Social Media Goals to Social Offers (Infographic)
An effective social media strategy starts with your business goals and ends with social offers.

Your Social Audience May Not Be Your Target Customer
We tend to think that our social media audience is our customer–but that’s not always true

Want to Engage Me? Make Me Look Good!
Most marketers don’t take a truly customer-centric approach to social media. To engage, you have to give customers what they want

All posts about social media strategy:

• Evaluating the ROI of Website Changes - January 22, 2013
• Making Your Content Super-Shareable with Share Quote Buttons - December 4, 2012
• Achieve, Perceive, Believe--Unmasking Your Customers - January 24, 2012
• How to Move Consumers to the Purchase - January 17, 2012
• Creating Self-Sustaining Communities - November 15, 2011
• Social Media Goals should have success criteria - November 3, 2011
• Are your social media goals SMART? - October 27, 2011
• Business goals should drive social media goals - October 20, 2011
• Here's How You're Supposed to Use Facebook's Social Actions - October 11, 2011
• How to Make Customers Look Good Online - June 13, 2011
• Friday Fives: Tips for Using Triberr - June 10, 2011
• Want to engage me? Make me look good! - June 7, 2011
• Friday Fives: LinkedIn Tips from Three Experts - May 27, 2011
• Using Tweepi to find your customers - May 23, 2011
• How to Blog Like a Publisher - April 19, 2011
• Friday Fives: Five tips on tweeting for good Karma - April 15, 2011
• Use Social Media Personas to Get Personal - April 11, 2011
• Friday Fives: Questions to ask Social Media Clients - April 8, 2011
• Do You Know Your Customer's Many Facets? - April 5, 2011
• How to Create a LinkedIn Company Page - April 4, 2011
• Friday Fives: Finding and Connecting with Influencers - April 1, 2011
• Friday Fives: Tips for Hosting Twitter Chats - March 25, 2011
• Friday Fives: Best Social Media Information Sources - March 4, 2011
• Friday Fives: Tips for Facebook Pages - February 25, 2011
• What is a Social Offer? - February 21, 2011
• Friday Fives: Blog Post Must-Do's - February 18, 2011
• Websites and Email are Back!!! - February 14, 2011
• Friday Fives: Social media tools you can't do without - February 11, 2011
• 6 Tips for Building Trust with Consumers - February 1, 2011
• Top Techniques to Maximize Content Sharing - January 17, 2011
• Generating Website Traffic from SlideShare - December 7, 2010
• 4 Steps to Find Your Customers Online - November 16, 2010
• From Social Media Goals to Social Offers (Infographic) - November 9, 2010
• Sending SMS updates to your customers for Free! - November 3, 2010
• Your Social Audience may not be your Target Customer - September 20, 2010
• The Power of Success Criteria: to Define Social Media Goals - August 30, 2010
• Social Media Strategy: How to Define Success Criteria - August 23, 2010
• Social Media Strategy: Defining Good Goals - August 17, 2010
• Want social engagement? Think "barter economy" - August 12, 2010
• Six Steps to a Social Media Strategy - August 9, 2010
• Social Media Strategies: How to Define a Tactical Plan - August 5, 2010
• Social Media Strategies: How to Define Interim Measures - July 29, 2010
• What Does a Social Media Strategy Look Like? - July 26, 2010
• How many Facebook fans can you expect? - May 25, 2010
• Business Model Principles: iPhone, iPad, and Web - May 13, 2010
• Leveraging Your Business Partners for a Better Blog - May 3, 2010
• User Experience Principles for the iPhone, iPad, and Web - April 28, 2010
• Partnering to Expand Your Social Media Presence - April 20, 2010
• Feature Design Principles for the iPhone, iPad, and Web - April 18, 2010
• Creating Community Engagement Maps - February 8, 2010
• When Is It SPAM--What Tweeps Say - January 26, 2010
• Skills for Modern Day Orators - January 12, 2010
• Reviving the Ancient Art of Oratory - January 7, 2010
• Three Principles that Drive Click-Through, Engagement, and Content Sharing - December 20, 2009
• 4 Clever Uses for Lists - October 22, 2009
• Basics: Using Twitter Lists to grow your business - October 20, 2009
• When Is It Spam? - October 12, 2009
• Only 27% of Tweeps Use Clients--What's that Mean for Your Tweet Strategy - September 29, 2009
• Social Media Marketing Needs to Grow Up - September 23, 2009
• Sorry, but it's not all about the conversation - September 12, 2009
• Twitter for Business: Picking a Username - July 20, 2009
• Follow Twitter # Hashtags via Email - May 8, 2009