Social Research & Analysis

Social Research & Analysis is where I share the research I’ve done and the results, analyze the impact of changes in social media and technology, and cogitate on the future.

The Future is Headline Marketing, Not Content Marketing
New research suggests that many people get their news and information from headlines alone–what’s that mean to you?

Prediction: A Paradigm Shift in Social Media Sharing
My post on {grow} about the change from choosing where we share to choosing who we share with

Twitter’s Missed Opportunity with Lists
Twitter created lists and then never leveraged them the way they could have. Will they now?

The Holes in Facebook’s Strategy–and How to Plug Them
Facebook wants to be at the center of your media sharing and consumption, but fails to implement the right features to maintain the center

Three Principles that Drive Click-Through, Engagement, and Content Sharing
What factors impact the willingness of users to click, engage, and share your content?

Twitter Quitters say Twitter is Boring
A study of Twitter quitters and their reasons for leaving

Want more great information? Subscribe to the blog!

Enter your Email Subscribe in a reader

All research and analysis posts:

• Is Search Pandering to Our Baser Natures? - November 5, 2012
• Where is my cut from Pinterest? - February 10, 2012
• Where is social media marketing going? – From the marketers - January 20, 2012
• Social Does Not Equal Dialogue - November 8, 2011
• Here's How You're Supposed to Use Facebook's Social Actions - October 11, 2011
• Facebook's changes will force you to be Customer-Centric - October 6, 2011
• Will Google+ Circles put you in a box? - August 23, 2011
• Challenging Dichotomies Face Social Media Power Users - July 18, 2011
• Friday Fives: First Impressions of Google+ - July 15, 2011
• Analysis: Google+ won't kill Twitter - July 12, 2011
• AdSense for Content Marketing? - July 10, 2011
• The Future is Headline Marketing, Not Content Marketing - June 27, 2011
• Want to engage me? Make me look good! - June 7, 2011
• Here Come Virtual People Online - May 16, 2011
• Do you have the personality to be an Influencer? (Study) - May 4, 2011
• Should UX own social media? - May 3, 2011
• Influencers--how far we haven't come - April 25, 2011
• Twitter's Missed Opportunity with Lists - March 28, 2011
• Test Your &*@! Product on the iPad! - March 21, 2011
• How Facebook will Kill Content Sharing - March 7, 2011
• Why You MUST Have a Mobi Website - February 28, 2011
• Websites and Email are Back!!! - February 14, 2011
• 8 Surprising Messages from Consumers about Engagement - February 7, 2011
• Video--Building Trust with Customers - February 5, 2011
• 6 Tips for Building Trust with Consumers - February 1, 2011
• Keys to Mobile User Behavior (Infographic) - January 24, 2011
• Takeaways from the Science of Blogging Webcast - December 15, 2010
• Mobile Presence: App or Website? - November 18, 2010
• Traits of the Most Valuable Social Media Users - November 2, 2010
• The Real Dirt on the Social Media Superstars - October 26, 2010
• Facebook's new Groups are a FAIL - October 12, 2010
• Will there be a market for online communities? - October 11, 2010
• I’m Sick of Whiny Social Media Consultants - October 5, 2010
• From Tornados to Starbucks—My HTC Does It All - June 29, 2010
• Those Crazy Community Pages - June 9, 2010
• The Holes in Facebook's Strategy--And How to Plug Them - May 17, 2010
• 5 Graphics that Explain Facebook's Open Graph - April 22, 2010
• Why Social Media is a Lot Like Survivor - April 13, 2010
• The Happiest Tweeps are Frequent Clickers - April 11, 2010
• The Wrong Way to Handle a Rumor - April 5, 2010
• Quit Yer B**ch'n and Dictat'n - March 15, 2010
• My Little Secret: RSS in my Inbox - March 9, 2010
• Twitter Quitters Say Twitter is Boring - March 1, 2010
• Is Facebook Cheating Its Users? - February 10, 2010
• When Is It SPAM--What Tweeps Say - January 26, 2010
• Facebook, Flying Squirrels, and Other Things - January 19, 2010
• Skills for Modern Day Orators - January 12, 2010
• Three Principles that Drive Click-Through, Engagement, and Content Sharing - December 20, 2009
• Facebook--Eat Your Cake, and Enjoy It - December 17, 2009
• Evolution of Social Networks: Past, Present, and Future - December 8, 2009
• How Trusted Sources will change advertising - November 22, 2009
• How the coming of Trust Sources will change Search - November 13, 2009
• Will Social Media Make Businesses More Ethical? - November 8, 2009
• Small Biz Fails to Use Twitter Effectively - November 2, 2009
• Twitter Lists: Paving the Way for Ads? - October 30, 2009
• 4 Clever Uses for Lists - October 22, 2009
• Basics: Using Twitter Lists to grow your business - October 20, 2009
• Will Twitter's Lists feature restart its growth? - October 18, 2009
• 4 recurring tweet scenarios - October 14, 2009
• Or maybe Twitter is brilliant - October 14, 2009
• Dear Twitter, please don't kill your market - October 14, 2009
• When Is It Spam? - October 12, 2009
• Don't Shoot the Messenger - October 7, 2009
• We are All our Own Image Consultants - October 3, 2009
• Only 27% of Tweeps Use Clients--What's that Mean for Your Tweet Strategy - September 29, 2009
• Social Media Marketing Needs to Grow Up - September 23, 2009
• Sorry, but it's not all about the conversation - September 12, 2009
• Just who is taking all those Facebook quizzes? - September 7, 2009
• Why Facebook Feeding Twitter Isn’t a Surprise and Isn’t a Problem - August 20, 2009
• Facebook Usage: How Often Do Different Types of Users Access Facebook? - August 12, 2009
• Business Needs to be Good to Twitter - August 3, 2009
• BingTweets -- Bing and Twitter Integration - July 14, 2009
• They got me! I'm switching my home page to Bing (for now) - July 13, 2009
• Non-Users Don't Know What to Make of Twitter - July 6, 2009
• Twitter Usability Test: "I don't get it." - June 29, 2009
• Facebook Users: Study of Facebook Goals for Differing Demographics - June 19, 2009
• Twitter: Social Network or Social Bookmark Site - June 1, 2009
• Twitter Developers vs Twitter Users: Demographics - May 25, 2009